News
Implicit Attitude Theory in detecting subconscious attitudes
Posted: 15/08/10
Date and time:
Wednesday 15th September 2010 at 6pm / £10 Members: £25 guests
Venue:
Manchester Business School, The University of Manchester, Booth Street West, Manchester M15 6PB. Car Parking is available on the site.
Description:
It is with great pleasure that we invite you to the second North West event to bring together our members in the North. It is being kindly hosted by the Manchester Business School and is an opportunity for you to meet other members in the North West and start to build our Northern community. We have plans to have more regular speaking events and look for your support in showing your enthusiasm by coming along to listen to Dr Peter Jones presenting:
Implicit Attitude Theory in detecting subconscious attitudes
Speaker: Peter Jones, Shire Professional Consultants
Date : Wednesday 15th September 2010
Venue : Manchester Business School, The University of Manchester, Booth Street West, Manchester M15 6PB. Car Parking is available on the site.
Time : 6.00 pm to 8:00 pm
Nearest Station: Oxford Road train station.
Dr Pete Jones is a work psychologist specialising in psychometric test development and issues around workplace diversity. He has undertaken groundbreaking work in the use of Implicit Attitude Theory (IAT) and its application in culturally challenging environments.
His background is as challenging and controversial as his research. He is a former police officer, working in diversity and investigative interviewing as well as being seconded as a research manager at the Home Office to manage their operational innovation projects. The BBC documentary ‘The Secret Policeman’ in 2003 caused considerable concern and set in motion the urgent need for more work in this area,
Since then, he has been carrying out research into ways of identifying our hidden and often unconscious prejudices for use in applied settings. In particular he has been using implicit association theory to develop online tests capable of identifying and profiling our personal prejudices. Pete works extensively with the police service in developing selection and promotion systems and his latest test Eostre was designed to help screen recruits for prejudiced attitudes
This should prove to be a fascinating presentation, and its content will have relevance to everyone working or advising in difficult environments. It will no doubt lead to lively discussion. Please make every effort to attend.
It is expected that the presentation will last 45 minutes followed by approximately 40 minutes of Q&A.
We look forward to seeing you at this event.