News
Manchester event: Recruiting and Developing Creative Strength in Organisations
Posted: 14/02/12
Date and time:
6.00 pm Thursday 23rd February
Venue:
Manchester Business School, The University of Manchester, Booth Street West, Manchester M15 6PB
Speaker: Dr. Mark Batey
Description:
Recent studies have suggested creativity is of fundamental importance for individuals, teams and organisations (Accenture, Ernst & Young, IBM, Standard Chartered, etc.). Creativity, is at the root of innovation in products, services and processes. It is a much sought after skill from the shop floor to the boardroom across all industries. In this interactive session, Dr Batey will argue that companies need to recruit and develop for creative strength. Dr Batey will introduce a model and diagnostic tool for the assessment and development of creativity, that emanates from his extensive creativity research programme. The new model 1) demystifies what is meant by the term creativity, 2) shows how to diagnose the key traits that lead to creative strength and 3) the psychological processes that combine in teams to drive creative output.
Dr Mark Batey is Joint Chair of The Psychometrics at Work Research Group at Manchester Business School and R&D Director of E-METRIXX, is a world-leading authority on the Psychology of Creativity. In 2009, he was ranked 2nd in the world for published research into creativity and in 2010 appeared with Lord Robert Winston on BBC’s Child of Our Time.
Dr Batey’s research into the psychology of creativity focuses on understanding the psychological traits that can be used to understand how people approach being creative. He has examined intellectual, personality, motivational and confidence factors implicated in everyday creativity and problem solving and his latest contribution to the psychology of creativity is a comprehensive new model for understanding how creativity can be assessed.
Dr Batey is an editor for the International Journal of Creativity and Problem Solving and sits on the Editorial Board for the American Psychological Association Journal of Psychology of Aesthetics, Creativity and Arts. He also finds time to run the Psychology of Creativity LinkedIn group, write a regular blog and lead training workshops, seminars and conferences on creativity.