Dr Dimitrios Tsivrikos is a Consumer and Business Psychologist at University College London (UCL). His research, teaching and consultancy work specialize in Business, Consumer/Branding and Occupational Psychology. At UCL Dr Tsivrikos is the director of the MSc in Industrial, Organisational and Business Psychology.
Throughout his academic career he has held a number of international research fellowships, and has published widely on psychology and business oriented subjects, and articles in various periodicals and general interest journals.
He is a leading commentator on consumer behaviour/psychology and a frequent guest on the BBC, as well as acting as a scientific consultant in various periodicals such as Sunday Times, Esquire, and The Guardian.