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- ABP Member inc VAT 48 remaining£54
- ABP Non-Member inc VAT 50 remaining£72
This webinar is part of a series on selling skills, click here for more details.
Against a backdrop of economic uncertainty and a rapidly changing environment, one of the biggest challenges facing organisations, entrepreneurs and freelancers today is how to deliver sustainable sales growth. One thing that has not changed is the impact of salespeople on the buying decision. In a series of studies cited in ‘The Science of Selling’ (Hoffeld, D. 2016), a staggering amount identified the salesperson as a deciding factor in whether buyers chose to purchase from one vendor or another. However, the findings also revealed that most salespeople are ineffective and actually hinder sales instead of making them, with only 37% of salespeople being consistently effective.
What the course is about
Whether you identify as a salesperson or not, if your role involves generating income through clients then this course will help you learn the foundations for winning clients and growing your sales in a sustainable way. You will learn simple skills and techniques based on a combination of evidence-based research and practice that you can take back to your role or organisation and start applying immediately. Participants will also find out where to access additional reading, downloadable resources and further sales training and development opportunities.
This course is run by Huma Khan, Founder of SalesPsych Ltd who specialises in helping salespeople build the Psychological and Functional skills they need to deliver sustainable sales growth. Huma’s background includes over 20 years of commercial leadership experience working across multi-national brands. During her career she has successfully delivered over 275 cost increases and contract negotiations including retailer joint business plans, winning her two industry awards with Sainsbury’s and Nisa. Since then she has been researching and practicing Positive Psychology, has a qualification in Workplace Coaching and NLP, is an accredited Psychometric Practitioner and is also completing her MSc in Occupational and Business Psychology.
Dates and Times
Fri 23rd Apr 2021 12.00-13.00
Prices (excluding VAT) are as follows:
|Webinar (Single sessions)||£45||£60|
|Webinar Series Offer (without a coaching session)||£160||£215|
|Webinar Series Offer (with a discounted coaching session)||£210||£265|
The coaching session will be for 60 minutes and can be used to support learnings and implementation from any of the sessions or for any other agreed purposes.
Learning Objectives and Content Schedule
You will learn through the use of slides, exercises and interactive conversations with the facilitator and other trainees.
Overall learning outcomes for the series.
This webinar (part of an overall series), will focus on how to generate new business. In this session we will:
- Identify the PROSPECT stage in the sales cycle and how to apply them to your role/organisation.
- Discuss examples and key principles and explore their implications to your practice.
- Apply some foundational frameworks and tools at each stage to transform your practice into a sales-savvy business.
PROSPECT: How to generate New Business
By the end of this webinar you will be able to:
- Understand the power of your brand and how to build it.
- Learn how to build trust & rapport quickly.
- Establish your USP and prospecting strategy.
Once you register, you will be provided a link with instructions to join the workshop a few days before the scheduled date. Please make sure you have an internet connection and you can join the webinar through a laptop, computer or a screen-enabled device.
We advise you save this workshop in your diary once you register.