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An introduction to Reversal Theory and the Apter Toolkit
The business context is increasingly changing and unpredictable, presenting new and complex
challenges that require people and their leaders to become more adaptable and resilient.
Reversal Theory (e.g. Apter, 2001) is a general theory that links motivation and emotion as
dynamic, changeable aspects of human experience, explaining paradoxical behaviour and
opening up new opportunities for performance and wellbeing.
What the course is about
This webinar will provide an understanding of the core concepts in Reversal Theory, focusing on
motivational styles and their relationship with emotions and giving insights into its potential as a
broad, integrative diagnostic framework with applications coaching, leadership, team dynamics,
organisational development, climate and change. Finally, participants will find out where to
access additional reading and resources, including further training.
It is run by Rob Robson, founder and director of 8Connect Consulting, who has used Reversal
Theory for more than 15 years in a variety of roles. He is a principal practitioner of the ABP and
an Associate Fellow of the BPS.
Dates and Times
12th November 1pm to 2.30pm
£45 for ABP members
£60 for non-members
Learning Objectives and Content Schedule
You will learn through the use of slides and interactive conversations with the
facilitation. In this webinar, you will cover the theoreticals
These are the topics covered in the workshop:
Historical development of Reversal Theory
The applications of Reversal Theory in business
The structure of motivational styles
The contribution of different motivational styles in organisations
The structure of emotions in Reversal Theory
Coaching with the Apter Framework
Opportunities for further training / learning
Once you register, you will be provided a link with instructions to join the workshop a
few days before the scheduled date. Please make sure you have an internet
connection and you can join the webinar through a laptop, computer or a screen-
We advise you save this workshop in your diary once you register.