Skip to content
Loading Events

« All Events

  • This event has passed.

March 2020 Manchester Speaker Event

5 March 2020 at 6:00 pm - 8:00 pm

Applying behavioural insights to public policy


Speaker: Felicity Algate, Director, BIT:North and Local Government, Behavioural Insights Tea

Date:           Thursday 5th March 2020

Venue:        Manchester Metropolitan University Business School, Oxford Rd. Manchester, M15 6BH

Time:          6.00 pm to 8:00 pm

Nearest Station: Oxford Road


In 2010 the UK government set up the world’s first unit dedicated to applying behavioural science to public policy. ‘Behavioural science’ draws on research on psychology, behavioural economics, anthropology and marketing. The Behavioural Insights Team (BIT) was based in the Cabinet Office and was known in the media as the Nudge Unit after the book Nudge written by Richard Thaler and Cass Sunstein. In 2014 BIT stopped being part of the Civil Service and set up as a social purpose company. They now operate in countries around the world working with a wide range of partners in both the public and private sector. Their mission is to generate and apply behavioural insights to inform policy, improve public services, and deliver positive results for people and communities.


We are delighted to be able to welcome Felicity Algate who will provide an overview of BIT’s work on a range of public policy areas including health, social care and education. After starting her career as a currency strategist and economist at a large investment bank, Felicity is now the head of BIT:North, based in Manchester which she founded in 2016. BIT:North works closely with the Greater Manchester Combined Authority and Health and Social Care Partnership to apply behavioural insights across the Greater Manchester region. BIT: North also works with councils and organisations across the North of England. Felicity works on all areas of policy including health and has run more than 30 randomised control trials in all areas of public policy.   She also helped set up the Government’s “midata” programme and coauthored “Applying behavioural insights to Regulated Markets”.


It is expected that the presentation will last 45 minutes followed by approximately 30 minutes of Q&A and networking will as usual be encouraged at this event.  


We should like to thank Manchester Metropolitan University Department of Business Psychology for once again hosting this event.  We look forward to welcoming you.


5 March 2020
6:00 pm - 8:00 pm
Event Category:
Back To Top