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Marketing in a Burnout World: Strategies to Build Online Connection without Compromising our Well-being or Values

30 March 2023 at 6:00 pm - 7:00 pm

Free – £18.00

Speaker: Wendy Kendall, Inspiring Psychology Practices (wendy@inspiringpsych.com)

Title: Marketing in a Burnout World: Strategies to Build Online Connection without Compromising our Well-being or Values

Summary:  In this workshop, we’ll be discussing how the current climate of burnout, and mental health challenges like anxiety and depression leaves many of us feeling overwhelmed and triggered by marketing our businesses in the online world

We’ll introduce our regenerative marketing framework and explore how it moves psychologists away from ethically dubious ways of trying to persuade people to do things, and instead focuses on building long-term value, connections, and relationships with potential customers.

We will be looking at the concept of regenerative marketing and how our framework can help people psychologists to build a sense of safety, connection, and presence online for their clients and for themselves so that their marketing efforts feel more sustainably consistent.

Finally, we will look at how making marketing more sustainable in the long term requires us to be part of the communities we serve, instead of just doing marketing on them or to them.

The aim is for attendees to have a marketing framework that helps them create safer, more connected experiences online and builds longer-term value for their businesses. This workshop will be of interest to anyone who is involved in influencing individuals and communities to take up the services of psychologists, either via internal marketing (inside organisations) or when marketing their own business.

Biog: Wendy Kendall, Chartered Psychologist, is co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. Wendy has over twenty-five years of experience working as an occupational psychologist, having started her career as a military psychologist for the British Army before building her own practice. She is dedicated to creating innovative and empowering opportunities in business psychology and mental healthcare, where practitioners, clients, and businesses all flourish. Wendy is recognised as an industry leader in entrepreneur coaching and is a sought-after speaker and trainer whose passion is helping independent psychologists, therapists, and coaches to become successful entrepreneurs.

Details

Date:
30 March 2023
Time:
6:00 pm - 7:00 pm
Cost:
Free – £18.00
Event Category:

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