An introduction to Reversal Theory and the Apter Toolkit

The business context is increasingly changing and unpredictable, presenting new and complex
challenges that require people and their leaders to become more adaptable and resilient.
Reversal Theory (e.g. Apter, 2001) is a general theory that links motivation and emotion as
dynamic, changeable aspects of human experience, explaining paradoxical behaviour and
opening up new opportunities for performance and wellbeing.

What the course is about

This webinar will provide an understanding of the core concepts in Reversal Theory, focusing on
motivational styles and their relationship with emotions and giving insights into its potential as a
broad, integrative diagnostic framework with applications coaching, leadership, team dynamics,
organisational development, climate and change. Finally, participants will find out where to
access additional reading and resources, including further training.

It is run by Rob Robson, founder and director of 8Connect Consulting, who has used Reversal
Theory for more than 15 years in a variety of roles. He is a principal practitioner of the ABP and
an Associate Fellow of the BPS.

Dates and Times

12th November 1pm to 2.30pm

Fees

£45 for ABP members

£60 for non-members

Learning Objectives and Content Schedule

You will learn through the use of slides and interactive conversations with the
facilitation. In this webinar, you will cover the theoreticals
These are the topics covered in the workshop:

Historical development of Reversal Theory
 The applications of Reversal Theory in business
 The structure of motivational styles
 The contribution of different motivational styles in organisations
 The structure of emotions in Reversal Theory
 Coaching with the Apter Framework
 Opportunities for further training / learning

Once you register, you will be provided a link with instructions to join the workshop a
few days before the scheduled date. Please make sure you have an internet
connection and you can join the webinar through a laptop, computer or a screen-
enabled device.

We advise you save this workshop in your diary once you register.