Shireen Smith is a solicitor and founded Azrights an intellectual property law firm in 2005. She began specialising in intellectual property when working as an in-house lawyer at Reuters for 5 years and subsequently went on to do a master’s degree in IP. As a law firm owner, she soon became aware of the multitude of problems small businesses were experiencing due to their own AND their branding advisers’ lack of understanding of how IP impacts business design and branding. So, she decided to train in marketing and brand management and to write Brand Tuned. Her Brand Tuned online training program teaches the IP aspects of branding and business design. Through the Brand Tuned accelerator she supports business leaders to create and position their businesses for success. And her Legally Branded IP process course teaches businesses how to introduce processes and train their teams so the business’ intellectual property is safeguarded and properly managed.
Solicitor, LLM Intellectual Property and Founder of Azrights
Busting the myths, half-truths, and misconceptions about intellectual property