Tony Restell
Tony Restell is the Founder of Social-Hire.com and a guest speaker at MBA schools across Europe on the subjects of social media marketing and lead generation. A Cambridge graduate and an entrepreneur for the last 20+ years, he works with SMEs wanting to use social media to raise their profile and generate inbound client leads and event bookings. Tony started his career in strategy consulting, then built and sold a business serving the consulting industry. His social media agency was founded in 2012 and is known in the market as being a specialist in serving the professional services market, working with consulting firms, training companies, recruitment agencies and business coaches. Tony is our social media marketing expert and has organically grown his accounts to have over 250k followers, turning this audience into a major source of new client leads. Learn more about Tony via his LinkedIn profile
The key to success when it comes to generating leads through social media? It's not just about posting content. In fact, the most successful businesses are those that focus on combining three things: (i) growing their accounts with an audience of prospects, (ii) gaining the trust of that audience by being consistent in their posts and (iii) experimenting with how they convert this audience into genuine leads for their business.
In this session we'll help you transform your social media from something that's a massive time suck with minimal return, to something you can invest in and scale knowing it produces results.
We'll be covering:
• Why Posting Content Alone Doesn't Work
• How To Turn Your Social Media Into a Repeatable Process
• How To Grow Your Social Media Accounts
• How To Position Yourself as a Trusted Expert
• How To Convert Your Social Media Audience Into Tangible Leads
Participants will leave with a far greater understanding of how their social media strategies need to be adapted to start producing results - plus the kinds of results (and timescales for those results) that could be realistically achieved.
