Zana Busby is a business and consumer psychologist, transformational coach, and keynote speaker. As the founder of ZANA B. Psychological Studio, she helps clients worldwide thrive in diverse industries.
Drawing from a background in mental health, Zana is a certified business psychologist specialising in employee well-being and coaching, utilising holistic and evidence-based solutions to enhance workplace performance. Motivated by a profound curiosity about the human mind and relationships, she applies cognitive-behavioural science to understand modern consumer behaviour, helping businesses stay competitive.
With over 25 years of experience, Zana is an engaging speaker, a columnist for an international magazine, and a trusted psychologist featured on BBC radio and TV. She is also frequently highlighted in various magazines and newspapers.