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The ABP Biz Psych Cup

Real business problems –
researched and solved by Business Psych Students

What is the Biz Psych Cup?

The Biz Psych Cup is a new student team competition the ABP launched in 2022.

Each university team is made up of 4 members – typically a mix of BSc and MSc students  – who work together to provide business psychology research, advice and recommendations for action to resolve business challenges set by our corporate members

The Biz Psych Cup is a student team event the ABP launched in 2022.

University teams of 4 – typically a mix of  MSc & BSc students- will work together to provide business psychology research, advice and evidence based recommendations for action to resolve business challenges set by our corporate members.

The competition runs for 12 – 14 weeks.

Shortlisted teams prepare a psychology ‘poster’ in the format of the American Psychological Association and present their findings (virtually) at a judging event.

The poster includes background to the challenge, review of existing psychological literature and application to the challenge, with clear evidence based recommendations for action.

How can your university get involved with this event?

A team to represent your University is created and you can apply to participate.

If your team is accepted, you work on a corporate challenge and provide the solution to the corporate client in the form of an APA poster.

What do you need to do to participate?

You create a Team to represent your university and apply to participate by December 20, 2024.

If your team is accepted, you will be asked to work on a corporate challenge and provide the solution to the corporate client in the form of an APA poster.

We ask our ABP corporate members to set a business challenge for our student psychologist teams to work on.

The challenge is integral to their business, which can be ‘solved’ through the application of psychology.

That’s where the student teams come in!

Benefits of Participation

Your team get the opportunity to work on solving a real-world business challenge.

The solution will take the form of a psychology APA-formatted poster prepared and submitted by your team.

This provides research insights and clear evidence-based recommendations to resolve the business challenge.

Shortlisted teams present these to the corporate ‘client’ and the ABP judging panel.

Any questions?

Please direct any questions to Dr Dawn H. Nicholson at – dawn.nicholson@theabp.org.uk

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