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What is this initiative?

The Biz Psych Cup is a new student team competition the ABP is launching this year.

Each university team will be made up of 4 members – 2 undergraduate and 2 postgraduate students (excluding PhD students)  – who will work together to provide business psychology research, advice and recommendations for action to resolve business challenges set by our corporate members.

The competition will run for 10 weeks, beginning week commencing January 17, 2022, with an online kick-off meeting, where the challengers will provide additional detail on their challenge (precise date to be notified separately). Posters will be submitted by April 1, 2022 with shortlisting taking place thereafter.  Shortlisted finalists will be notified by Friday April 8.

Teams will prepare a psychology ‘poster’ in the format of the American Psychological Association (APA). Shortlisted teams invited to present their posters will do so at a virtual judging event, which will take place week commencing Monday April 25, 2022.

The poster will include the background to the challenge, an overview of existing psychological literature and its application to the challenge, with clear evidence-based recommendations for action.

How can your university get involved with this event?

We have asked 4 of our ABP corporate members to set a business challenge for our student psychologist teams to work on.

The challenge is integral to their business, which can be ‘solved’ through the application of psychology.

That’s where the student teams come in!

What do you need to do to participate?

You will need to create a Team to represent your university and apply to participate.

If your team is accepted, you will be asked to work on a corporate challenge and provide the solution to the corporate client in the form of an APA poster.

Benefits of Participation

Your team will get the opportunity to work on solving a real-world business challenge.

The solution will take the form of a psychology APA-formatted poster prepared and submitted by your team.

This will provide research insights and clear evidence-based recommendations to resolve the business challenge.

Shortlisted teams will present these to the corporate ‘client’ and the ABP judging panel.

The ABP will be promoting this through our marketing channels such as our website, newsletter and social media, and we will be happy to include your university logo and mention you as a Biz Psych Cup competitor.

We will also aim to present the Award to the winner and acknowledge the entries at our Awards event in January 2023.

Next Steps?

If your university is interested in being involved, please reach out to us via

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