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Banking on Values

Banks depend on customers to have a great deal of trust in them. And yet commentators suggest 2008 marked the year when ‘almost the entire world lost faith in the ethics and integrity of banks.’ Most banks have worked hard to regain public trust whilst facing increased competition, opportunity and challenges as a result of the fintech revolution.

Whilst addressing those big issues, along with the media scrutiny and financial challenges they brought, The Royal Bank of Scotland (RBS) was continuing to invest in attracting and recruiting top talent. They worked with Business Psychology Consultants at the Work Psychology Group (WPG) to address their demands for top talent who would support their agenda to embed and sustain the Bank’s cultural values.

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