Millennials (those born between about 1980 and 2000) are forecast to comprise of the global workforce by 2025. Companies including Ernst & Young and Accenture had reported before 2020 that Millennials made up over two thirds of their entire employee base. So, when professional services firm PwC wanted to reimagine their student recruitment assessment and selection process, they recognised a need to address their Millennial audience directly. Their new approach is objective, inclusive and engaging. This case study demonstrates how they worked with a range of partners to achieve success.
ABP Awards Case Studies