Advocacy Lead
Professional Bio
I am an experienced Business Psychologist and the Managing Director of Sten10, a consultancy specialising in bespoke psychological assessments for recruitment and development. A Chartered Psychologist, Certified Principal Business Psychologist, and Associate Fellow of the British Psychological Society, I have over 20 years of experience in designing innovative assessment tools and processes, including psychometric tests and assessment centres. I’ve worked across diverse industries and regions, providing expertise to organisations and consulting professionals alike. My mission is to promote evidence-based, impactful assessment practices that help individuals and organisations thrive.
My ABP Role and Responsibilities
As Advocacy Lead under the ABP’s Engage pillar, I champion the role of Business Psychology in enriching organisational practices. My goal is to promote the value of psychology to the broader business community, ensuring its relevance in addressing workplace challenges.
My Day Job
I head up Sten10, where we design and deliver bespoke assessments, from personality questionnaires to assessment centres; from job analysis to assessor training. I also collaborate with technology partners and advise upon assessment strategies. Known for my innovative solutions, I aim to bring clarity and insight to people assessment challenges through psychology.
Special Interests and Passions
I am passionate about understanding the human mind and designing tools that uncover individuals’ potential. I enjoy mentoring psychologists, promoting evidence-based practices, and sharing knowledge through speaking engagements. Outside work, I am a petrol-head and guitar-fiend – although seldom get much chance to enjoy either!
Why I Serve on the ABP Board
I serve on the ABP Board to champion the guardianship and growth of Business Psychology, fostering collaboration and excellence within the profession. My aim is to help elevate the status of Business Psychologists as valued, trusted partners for every organisation.
