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Dr Amanda Potter

Dr Amanda Potter is on a mission to transform how organisations optimise their greatest asset: their people. As the founder and CEO of Zircon Management Consulting Limited, and co-founder of BeTalent Limited, her expertise as an Executive Coach has propelled clients such as Santander, Global Payments, William Hill 888, Brooks Macdonald, Philips, AtkinsRéalis, Environment Agency, Network Rail, Dentons, and many, many others towards accelerated growth and transformation.

As host of the popular podcast The Chief Psychology Officer, she blends humour and warmth with psychologist-led research while engaging in conversations with notable guests like Joe Wicks the Body Coach, and Martin Bromiley OBE.

Recognised as a fellow of the Association of Business Psychologists (ABP) and an Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS), Dr Amanda’s commitment to excellence in psychology has earned her esteemed accolades, including the Lifetime Achievement Award from the ABP.

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