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Fiero, Defamiliarisation and Flow

The retail sector is one of the UK’s largest employers, it is fast-paced and has unique challenges. Consumer needs constantly evolve. Retail failures get a lot of negative attention (e.g. nationwide store closures by Toys R Us, Maplin and BHS). Roles in this sector can be difficult to fill. And, according to the Institute of Student Employers (ISE) Development Survey, it has amongst the highest attrition rates of any sector for graduate roles.

In this context, one of the UKs largest supermarkets decided to partner with Business Psychologists to address their challenges in recruiting future leaders. Morrisons, working with talent consultancy Amberjack, created a novel recruitment process for authentic assessment, applying concepts of Fiero, Defamiliarisation and Flow.

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