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From Cynics to Volunteers

Westminster City Council (WCC) initiated a significant transformation, requiring its employees to think and work differently. Against a backdrop of limited people development, internal research highlighted many barriers to change in employees’ mindsets.

To overcome this, a multi-company team co-created a strengths-based 360° feedback process, coupled with solution-focused personal development planning and coaching. They also made the bold decision to make participation in the Programme completely voluntary.

The initiative overcame company-wide cynicism around feedback and development, provided motivation and clarity on ‘what’ and ‘how’ individuals could develop, and paved the way for active talent management with an internal ‘pull’ for 360° feedback (a process through which feedback from an employee’s subordinates, colleagues, and supervisor, as well as a self-evaluation by the employee themselves is gathered).

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