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Social Identity as a Strategic Tool

The aim of The Times “Best Company” survey is to identify levers that assist organisations in optimally leading their “only true competitive advantage,” their people. When a young organisation received a 3-star rating on the survey, for two years in a row, the Chief Executive Officer (CEO) recognised an opportunity for improvement.

Working with Change Consultants, they set about engaging employees (especially newcomers) around what was unique and special about their organisation, embedding a shared higher purpose. This is their story.

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