Rob is a specialist in bringing positive psychology to life within organisations. He is the founder and Chief Positive Deviant of Tailored Thinking, a pioneering and award-winning, evidence-based positive psychology, wellbeing and HR consultancy. As a senior HR leader and consultant, Rob has delivered sector-leading and award-winning people initiatives and business transformation projects working with companies across sectors ranging from multi-national banks to digital start-ups.
Rob was named #8 Most Influential Thinker by HR Magazine in 2023 and is world-leading when it comes to enabling and encouraging job crafting within workplaces. He is a TEDX speaker and author of Personalization at Work by Kogan Page, a practical and evidence-informed guide to applying job crafting which was a finalist at the 2021 Business Book Awards. Rob has written for the likes of Harvard Business Review and Work magazine and his work, ideas and research on how people can personalise and bring their whole and best selves to their jobs have been presented at academic and professional conferences around the globe.