Sam is an expert in uncertainty and dedicated to helping people navigate change and turn fear into
opportunity. In our rapidly changing and uncertain world, Sam uses a unique hybrid of online learning,
interactive documentary and psychological intervention to drive curiosity, inspire innovation and build
emotional resilience in teams and leaders alike. Sam’s mission is to equip people with the tools
needed to not just thrive in an uncertain society, but to drive innovation, seize opportunities and lead
others to become Uncertainty Experts themselves.
In 2023, Sam co-create the world’s first Entertainment Based Therapy experience, Uncertainty Experts.
Sam is the author of the international best-seller and “modern life-bible” Be More Pirate. He was
Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network,
Co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans
and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won
Entrepreneur of the year, Agency of the Year, The Queens Award and many others. Sam turned down
an MBE in 2020 in an open letter to the Queen suggesting an update to the honours system to move it
away from it’s ‘colonial past’.