A well-established FMCG business, with over a century of successful operations, attributed much of their success to their great people, in great teams within their great place to work. So, attracting talent was not hard. But ensuring their selection process delivered the best candidates, who would support their brand differentiation in their market, was essential.
They decided to implement a direct recruitment model for mid-level and future leaders, a population that was critical to sustaining their culture and their continued success. This enabled them to take ownership of their candidate value proposition, create a fantastic candidate experience, and identify and recruit candidates of the highest quality.
Noteworthy in this case example is the level of commitment shown by the client organisation to doing things properly. Read on to find out how they applied best practice Business Psychology along the way.