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The CPP is an advanced computerised simulation exercise which simulates an unfamiliar, ambiguous environment. The purpose of the assessment being a simulation is to measure cognitive skills when one does not have the luxury of a familiar comfort zone or “auto-pilot” mode within which to work. The changing nature of the world of work as well as the “fourth industrial revolution” requires a heightened understanding of such cognitive skills in order to cope with the demands of the increased volatility that is dominating many industries.


  • The CPP captures thinking processes on thousands of measurement points and feedback loops
  • It measures the complex concept of cognitive functioning in a valid and reliable manner
  • It is a world first in terms of cognitive assessment as it is based on systems modelling techniques and a validated theoretical model
  • The CPP tracks actual behaviour, not self-reporting
  • It measures divergent thinking (many possible answers)
  • It does not involve subjective evaluation by a facilitator – all scoring is objectively done by algorithmically-based expert systems
  • It does not unfairly benefit extraverted or verbally skilled assessment candidates
  • Its validity is not limited by inter-rater reliability issues
  • It does not predict growth by using salary and job progress data – CPP uses learning potential
  • It can be applied cross-culturally in a fair and valid way
  • No adverse impact with regards to gender or culture
  • Available in 10 languages (English, French, German, Spanish, Polish, Italian, Portuguese, Russian, Mandarin Chinese, Dutch)

The process:

  • The CPP assessment involves an unfamiliar task which requires the person to decipher messages written in symbols. While completing the assessment, a person explores, links, structures, transforms, remembers, learns, clarifies information and monitors his/her own problem-solving actions
  • The CPP externalises and tracks thinking processes according to thousands of measurement-points and interprets the results algorithmically through expert systems
  • The CPP scoring engine integrates the movements and story interpretations into a comprehensive analysis of cognitive functioning and learning potential
  • The assessment does not require “correct” answers. A comprehensive report is provided which indicates the person’s stylistic preferences, describes a most suitable work environment, represents processing scores and learning potential for developmental purposes, and provides customised developmental guidelines


In addition, the CPP result:

  • can guide selection, placement, succession, team compilation and development decisions thereby significantly reducing people risk and problematic placements
  • provides clear guidelines for purposes of practical implementation in the work and educational environments
  • provides clear guidelines for cognitive development
  • forms a critical component of a holistic Intellectual Capital Management approach
  • requires approximately 2 hours to complete yet may save prolonged periods of unproductive employment
  • can directly be linked to specific work environments as described by the SST model. The CPP is also broadly linked to certain educational fields


The CPP transcends the methodological limitations of other assessment methodologies such as IQ tests, interviews and assessment centres in that:

  • it does not contaminate power and speed scores as in the case of IQ tests
  • it allows for the tracking of a large number of cognitive skills –both preferences and capabilities
  • its administration takes place in a standardised manner which enables the comparison of profiles
  • it does not rely on existing knowledge or domain specific reasoning skills as are typically used by verbal, numerical and figural / spatial ability test


The advantages for individuals include:

  • Automated and web-enabled assessment
  • The convergent and discriminant / construct validity of the theoretical model
  • Cross-cultural application
  • Identification of key thinking processes in problem solving
  • An indication of both current functioning as well as learning potential
  • Clear diagnostic indications for placement and development purposes
  • Accommodates for a variety of stylistic preferences
  • The results are integrated with developmental guidelines
  • Development areas include the questions that one can learn to ask oneself in order to increase one’s awareness and engage in more advanced types of problem solving
  • The test-taker works at their own level of cognitive complexity
  • It allows detailed and interactive measurement of thinking processes


The advantages for organisations:

Many organisations are keen to understand the psychological profiles of their leaders as this may impact the strategic viability of the organisation and guide people management initiatives related to placement, succession, team compilation and development. CPP results are thus typically used for intellectual capital management including: identification of leadership potential, determining executive judgement capability, planning executive succession, enabling person-job matching, improving employee engagement, planning career pathing and to guide coaching.

“In the past, ‘human potential’ was an empty catch phrase in the face of such stultifying concepts as ‘general intelligence’. No longer is it the case that IQ is destiny.” Neil Lightfoot 

  • For those who focus on People Management it is important to understand the cognitive strengths and weaknesses of people, their strategic orientations, judgement and decision-making capabilities as well as the work environments that are best suited to their profiles
  • The CPP results have been linked to the Stratified Systems Theory (SST), also referred to as the Requisite Organisation (RO) model, of Elliott Jaques. Both the person’s current and potential SST / RO work environments are indicated by the CPP report and development guidelines are provided
  • The CPP thus offers a dynamic, online, modelling technique aimed at the measurement and deployment of intellectual capital in the work environment to ensure talent retention through career pathing initiatives
  • To date, this tool has been researched extensively and used globally
  • With the CPP, Cognadev has made significant inroads in challenging the static construct of IQ in intelligence research and the view that “a high IQ is best”. Instead, with the CPP, cognitive preferences and capabilities are contextualised by indicating where a person would be most effective, what his/her development areas are and how those could be improved.

“People are not your most important asset. The RIGHT people are.” Jim Collins

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