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How to break the difficult news to someone that you are a Business Psychologist?

8 December 2021 at 6:00 pm - 7:00 pm

Free – £18.00
Steve Apps

Business psychologists routinely inform us that their objective is to improve organisation effectiveness through research and interventions. Employee wellbeing is usually framed as vital because of its assumed effect on performance. But unfortunately a qualitative bias is still perceived and perpetuates a myth that research and practice is narrowly focused, lacking in rigour and has limited effect.

It might be considered that a professional activity which has such a significant impact on the lives of working people would be celebrated by working people at all levels. However we are still reluctant to “admit” to some buyers of services to working in Business Psychology. There are differing views as to the nature of the problem, varying from a lack of understanding that Business Psychology is actually a branch of science, practised with a degree of rigour, to a dilution of marketing effort in the discipline.

How should Business Psychologists approach the matter of professional description and reputation? Steve Apps will guide us through the issues we face in this highly interactive discussion. Steve is a former Chair of the ABP and is a partner in his own HR consultancy, Persona Partnership.


8 December 2021
6:00 pm - 7:00 pm
Free – £18.00
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