Dr Alexandra Dobra-Kiel is the Banking & Capital Markets Insight Lead for Deloitte UK. She is also a Behavioural Science Advisor for Just Ask Max, the first digital well-being service for companies, schools and families. She has spent her career, including at Accenture, Nesta and Kroll, helping executives address complex problems, through behavioural science and corporate strategy solutions. She is a speaker at leading conferences (e.g., Academy of Management, UK Finance, Women in Finance Online Festival) and business schools (e.g., HEC Paris, Manheim Business School, University of Warwick) and is an author in top practitioner journals (e.g., CFA Professional Investor, Revue Banque, The European Business Review). She gained respected awards and scholarships (e.g., Academy of Management, Falling Walls, University of Warwick DARO) and is a certified member of the Global Association for Applied Behavioural Science (GAABS). Alexandra holds a PhD from the University of Warwick and a Masters from the University of Cambridge.